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	<description>High Flying Ideas on a Robust Foundation</description>
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		<title>Uses for Google Docs and Calendar</title>
		<link>http://1stprinciplesdesign.wordpress.com/2012/01/29/uses-for-google-docs-and-calendar/</link>
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		<pubDate>Sun, 29 Jan 2012 16:28:04 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
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		<description><![CDATA[Coming shortly. Filed under: Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=110&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Coming shortly.</p>
<br />Filed under: <a href='http://1stprinciplesdesign.wordpress.com/category/uncategorized/'>Uncategorized</a>  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/1stprinciplesdesign.wordpress.com/110/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/1stprinciplesdesign.wordpress.com/110/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/1stprinciplesdesign.wordpress.com/110/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/1stprinciplesdesign.wordpress.com/110/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/1stprinciplesdesign.wordpress.com/110/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/1stprinciplesdesign.wordpress.com/110/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/1stprinciplesdesign.wordpress.com/110/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/1stprinciplesdesign.wordpress.com/110/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=110&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Calendar of Technical, Networking Events in Massachusetts</title>
		<link>http://1stprinciplesdesign.wordpress.com/2012/01/25/calendar-of-technical-events-in-massachusetts/</link>
		<comments>http://1stprinciplesdesign.wordpress.com/2012/01/25/calendar-of-technical-events-in-massachusetts/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 19:28:50 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[MDG]]></category>
		<category><![CDATA[Medical]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Seminar]]></category>
		<category><![CDATA[SolidWorks]]></category>
		<category><![CDATA[SPC]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[WPI]]></category>
		<category><![CDATA[wpivf]]></category>

		<guid isPermaLink="false">http://1stprinciplesdesign.wordpress.com/?p=102</guid>
		<description><![CDATA[I am making a stab at assembling a calendar of industry events likely to be of interest to technical professionals. Please bear with me as it will likely be sparse for starters as I familiarize myself with Google Calendar. My intention is to accumulate events by various organizations in the greater Boston, central Massachusetts, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=102&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I am making a stab at assembling a calendar of industry events likely to be of interest to technical professionals. Please bear with me as it will likely be sparse for starters as I familiarize myself with Google Calendar.</p>
<p>My intention is to accumulate events by various organizations in the greater Boston, central Massachusetts, and larger area. You should be able to cut and paste the link below:</p>
<p><a href="http://www.google.com/calendar/embed?src=MGQ0bnU3ajhsZG5yZ25xYWc2bTZpNDY1Y2tAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNvbQ">View Engineering Events calendar</a></p>
<p>As well as view the Calendar right here.</p>
<iframe src="https://www.google.com/calendar/embed?height=600&amp;wkst=1&amp;bgcolor=%23FFFFFF&amp;src=techeventsma%40gmail.com&amp;color=%232952A3&amp;src=en.usa%23holiday%40group.v.calendar.google.com&amp;color=%232952A3&amp;ctz=America%2FNew_York" frameborder="0" width="450" height="600"  marginheight="0" marginwidth="0"></iframe>
<p>Why hasn&#8217;t somebody done this sooner?</p>
<br />Filed under: <a href='http://1stprinciplesdesign.wordpress.com/category/uncategorized/'>Uncategorized</a> Tagged: <a href='http://1stprinciplesdesign.wordpress.com/tag/consulting/'>Consulting</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/engineering/'>Engineering</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/mdg/'>MDG</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/medical/'>Medical</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/networking/'>networking</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/seminar/'>Seminar</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/solidworks/'>SolidWorks</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/spc/'>SPC</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/technical/'>Technical</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/wpi/'>WPI</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/wpivf/'>wpivf</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/1stprinciplesdesign.wordpress.com/102/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/1stprinciplesdesign.wordpress.com/102/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/1stprinciplesdesign.wordpress.com/102/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/1stprinciplesdesign.wordpress.com/102/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/1stprinciplesdesign.wordpress.com/102/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/1stprinciplesdesign.wordpress.com/102/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/1stprinciplesdesign.wordpress.com/102/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/1stprinciplesdesign.wordpress.com/102/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=102&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>A Night on the Wild Side</title>
		<link>http://1stprinciplesdesign.wordpress.com/2012/01/25/a-night-on-the-wild-side/</link>
		<comments>http://1stprinciplesdesign.wordpress.com/2012/01/25/a-night-on-the-wild-side/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 17:17:54 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[appalachian mountain club]]></category>
		<category><![CDATA[hiking]]></category>
		<category><![CDATA[solar effects]]></category>
		<category><![CDATA[sturbridge village]]></category>
		<category><![CDATA[white mountains]]></category>
		<category><![CDATA[white mountains of new hampshire]]></category>
		<category><![CDATA[winter hiking]]></category>

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		<description><![CDATA[I’ve been writing about making the most of unemployment, turning the economic situation to your advantage, maybe even getting a job. All of which often means tackling something you wouldn’t have tried if you were working – like a winter weekend hiking in the mountains. Sound insane? You’d be surprised. It’s inexpensive, good exercise, and good [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=87&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="font-family:Arial;">I’ve been writing about making the most of unemployment, turning the economic situation to your advantage, maybe even getting a job. All of which often means tackling something you wouldn’t have tried if you were working – like a winter weekend hiking in the mountains. </span></p>
<p><span style="font-family:Arial;">Sound insane? You’d be surprised. It’s inexpensive, good exercise, and good for your soul. Besides, most of those resumes aren’t getting read anyway, so get away from it all for a little while. What follows is an account of an adventure a friend talked me into this last winter in the White Mountains of New Hampshire. It was all of the above, and even gave me an idea for an optical design.  </span></p>
<p><span style="font-family:Arial;">Everyone should spend a night at an Appalachian Mountain Club hut in winter. Yes, it’s rustic, that’s how you house 40 people deep in a pristine forest. Besides, the simplicity adds to the adventure, slowing time to a walking pace, reducing necessities to what fits on your back, and offering a new perspective on comfort. So while the rest of America turns up the thermostat, at Zealand Falls Hut sustainable cutting translates to 6 hours of wood heat a day &#8211; and sweeping snow out of the dining room. Light is similarly husbanded, provided courtesy of your caretaker packing in 100 pound gas cylinders.  </span></p>
<p><span style="font-family:Arial;">Consider it a history lesson, a kind of alpine Sturbridge Village in which you get to live like your ancestors. Warmth is relative, achieved with proper dress, reinforced with mugs of hot, iron tasting water, and interspersed with shivering while changing cloths, getting in or out of bed, and visiting the outhouse.  At 32 degrees, the dining room is warm. In the unheated bunk rooms nail heads and knots blossom with frost, the rough board walls glittering in the beam of a headlamp. But it really “isn’t so bad” as I somehow find myself observing in the toilets at 2 am and 14 below zero.  </span></p>
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<p><span style="font-family:Arial;">We wake the first morning to wind and snow, 4 inches so far and expected to continue all day. Departing for Mt. Zealand, Mt. Bond, and Bond Cliffs the temperature rises above freezing, but thankfully there is no change to rain. Around us glint snow flakes as big as sequins, showing off a crystal structure exactly like the paper cutouts made in grade school.     </span></p>
<p><span style="font-family:Arial;">Reaching Zealand peak we calculate our rate of progress at one mile per hour, less than hoped. Ahead, the trail toward Bond is a foot and a half deep of unbroken snow. If we continue, we’ll be racing nightfall on the way back while retracing a path obscured by drifting. Besides, Ken, a veteran of our company has a sore knee. We reluctantly decide to turn back.  </span></p>
<p><span style="font-family:Arial;">But first, as consolation, I indulge a favorite winter hiking pastime and snowshoe a hundred yards of the trail we aren’t taking, effortlessly bounding downhill, enjoying the sensation of fresh powder yielding and sliding underfoot. Uphill is a lot more work.</span></p>
<p><span style="font-family:Arial;">Returning to the hut mid afternoon, we have it to ourselves for a few hours. Ken asks, “You’re not disappointed are you?” and I am not. We chose carefully, and I believe wisely. “Winter is the best time to hike,” as he observed earlier, “but it’s dangerous.” I burn a little residual energy by hiking the hundred yards to fetch water. Hint: you have to pump fast.  .  </span></p>
<p><span style="font-family:Arial;">Next comes the golden rule of the huts, change all your cloths. Since the indoors is much like the outdoors (i.e. cold), treat it as you would any stop on the trail, only more so. You will get cold unless every piece of clothing is dry and you dress warmer than when you were hiking. Of course this requires you to bring two complete sets of cloths, from skivvies to top fleece. After changing, you hang what you wore hiking on the drying racks that lift to the ceiling on pulleys.  </span></p>
<p><span style="font-family:Arial;">In the middle of my obligatory clothing change an older woman walks in wanting to know all about our trip to the Bonds – illustrating a couple more principles of hut life: One, the camaraderie, and two, the coed nature of the living quarters. Her group intends to hike to the bonds and is pleased to think we have broken trail for them. I finish dressing in the next room, and next day she and her retired friends do indeed reach the bonds.  </span></p>
<p><span style="font-family:Arial;">Next morning at dawn I leave my warm sleeping bag and head to the toilets asking “Why am I subjecting myself to this torture?” You can’t even wash your hands, unless you count the waterless hand sanitizer, which I don’t.  But stepping outside I glance toward the next peak, every branch luminous with frost, and my mood lifts.</span></p>
<p><span style="font-family:Arial;">After washing breakfast dishes, and hands, in water heated on the stove, I step onto the porch under a blue sky when I’m treated to another novel effect of sun and snow. Just yards away in the direction of the sun, from zenith to ground, the air shimmers in a dazzling column of light. Like dust motes visible only where the light catches them, a thick swarm of tiny ice crystals blaze. What’s most remarkable is their combined effect, like an array of mirrors focused on the observer, producing this blinding, gold fringed halo. </span></p>
<p><span style="font-family:Arial;">Intrigued, but eyes scorched, I return to packing for the 6 mile hike back to the car. That accomplished, and back in the embrace of conventional comforts, I’m in a kind of culture shock. Days spent in the cold, miles walked in the snow produce a mixture of feelings: accomplishment, respect, and yes dread. I turn up the heat and put on an extra fleece to drive away a chill. But we are already talking about next year, and our wives seem likely to join us.  </span></p>
<p><span style="font-family:Arial;">For more information on the Appalachian Mountain Club huts – or membership – visit </span><a href="http://www.outdoors.org/" target="_blank"><span style="font-family:Arial;">www.outdoors.org</span></a><span style="font-family:Arial;">.  </span></p>
<p><span style="font-family:Arial;">David Elliott, </span><a href="http://www.linkedin.com/in/dkelliott" target="_blank"><span style="font-family:Arial;">www.linkedin.com/in/dkelliott</span></a><span style="font-family:Arial;">, </span><a title="1stprinciples.wordpress.com" href="http://1stprinciples.wordpress.com/" target="_blank"><span style="font-family:Arial;">1stprinciples.wordpress.com</span></a></p>
<br />Filed under: <a href='http://1stprinciplesdesign.wordpress.com/category/outdoor/'>Outdoor</a> Tagged: <a href='http://1stprinciplesdesign.wordpress.com/tag/amc/'>AMC</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/appalachian-mountain-club/'>appalachian mountain club</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/hiking/'>hiking</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/solar-effects/'>solar effects</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/sturbridge-village/'>sturbridge village</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/white-mountains/'>white mountains</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/white-mountains-of-new-hampshire/'>white mountains of new hampshire</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/winter-hiking/'>winter hiking</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/1stprinciplesdesign.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/1stprinciplesdesign.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/1stprinciplesdesign.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/1stprinciplesdesign.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/1stprinciplesdesign.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/1stprinciplesdesign.wordpress.com/87/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/1stprinciplesdesign.wordpress.com/87/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/1stprinciplesdesign.wordpress.com/87/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=87&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Stalking the Ultimate Kayak</title>
		<link>http://1stprinciplesdesign.wordpress.com/2011/07/16/stalking-the-ultimate-kayak-2/</link>
		<comments>http://1stprinciplesdesign.wordpress.com/2011/07/16/stalking-the-ultimate-kayak-2/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 23:36:49 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[kayak]]></category>
		<category><![CDATA[paddle]]></category>
		<category><![CDATA[review]]></category>

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		<description><![CDATA[(A newbie’s month long pursuit of nautical nirvana) In the latest example of AMC friends coaxing me into a novel adventure, last summer I took a trip down some mild whitewater on the Deerfield River in a borrowed kayak. And I have to say there is something wonderful about moving water, its active participation, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=72&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>(A newbie’s month long pursuit of nautical nirvana)</p>
<p>In the latest example of AMC friends coaxing me into a novel adventure, last summer I took a trip down some mild whitewater on the Deerfield River in a borrowed kayak. And I have to say there is something wonderful about moving water, its active participation, the way it speaks, makes demands. From a leisurely paddle, the pulse rate kicks up a notch at the first note of an approaching rapid, the promise of hydro powered acceleration &#8211; sans throttle, sans gasoline and blessedly sans stink and racket. As for the streamlined plastic bottle I steered among the rocks, my inner 12 year old needed one of these personal go fast machines. The 51 year old rest of me called the whole thing a motivated workout.</p>
<p>And yet, I dreaded the process of actually buying a kayak. I would settle only for the real thing: rotary molded descendent of the aboriginal work boat, noble confluence of stone and information age technology, and not some degenerate byproduct of a booming leisure products industry. And booming it is. Everybody wants one, as I discovered with a kayak on the car roof, drawing strangers toward me in shopping center parking lots. </p>
<p>With hundreds of models to choose from, kayaks are on sale everywhere, generally costing in the high hundreds of dollars, though the most pool toy like models are a bit less at the big box stores. In sum, at a cost beyond my means, with a mind boggling array of models &#8211; including older styles in the used market and a multitude of tawdry knockoffs &#8211; it was a research project I didn’t cherish.  </p>
<p>My one salvation however was that the kayak I’d just borrowed, an off brand available locally at a discount, already provided a good solution that any contending boat would have to better. That is, while the project looked arduous, I was assured of success. So I began. </p>
<p>Online I soaked up basic vocabulary, certain counterintuitive rules of boat design, and the oft repeated admonition “thou shalt paddle many boats before buying one.” I also learned the kayak I’d paddled was of the “recreational” variety, under which category falls most of what you’ll find on fresh water.  They run shorter for greater maneuverability (this one was 13.5 feet), correspondingly wider (28”) to maintain buoyancy, and generally sport a large “convenient” cockpit.  On the down side, this extra width makes it incapable of being righted by an occupant still seated in the cockpit, the maneuver called “rolling.”  The sole course of action this leaves you, on finding yourself upside down, goes by the technical term a wet exit. This accomplished, rescue is the name given to climbing back aboard, which is a harder if less hurried procedure.  </p>
<p>Next come touring kayaks, which are longer, narrower (24”), paddle easier, have tighter cockpits and multiple sealed cargo bins. They lend themselves better to paddling serious distances and camping.  </p>
<p>Finally comes the granddaddy from which the others descend.  Sea kayaks run long and narrow and incorporate various features like raised bows making them capable of surviving the ocean. (These are not to be confused with Ocean Kayak, which is just a brand of sit-on-tops). Sea kayaks are the truest descendents of the aboriginal design, and being the most all around capable, are the platform addressed by kayak books, instructors, and popular imagination.  </p>
<p>But you won’t hear this summary from kayak salesmen. Even the best will begin by asking, “What kind of use will you make of it, on what sort of water?” – which initially struck me as absurd, as I intended to paddle everywhere. Didn’t everybody?  Or worse, “How much kayaking experience do you have?” – which once put me in a boat I’d swear was made by Tupperware. </p>
<p>What I came slowly to appreciate though, was that the kayak industry sells a lot of boats to fishermen and hesitant weekenders who want a rock steady platform above all else. At kayak rentals on Cape Cod we encountered many such flat bottomed, very short boats (10’) with immense cockpits, targeted at the least common denominator consumer, known in those parts as tourists.</p>
<p>Besides, as all watercraft design represents a tradeoff of capabilities, it’s important to know what portion of your time you intend to spend on which sorts of water. Weigh your priorities: good tracking (going straight) versus easy turning, converting paddle strokes into distance (efficiency) versus stability, and water condition versatility also versus stability.   </p>
<p>Stability in particular is a tradeoff involving ability to handle diverse water conditions and skill level required. On a mirror smooth pond, a barge flat bottom provides the greatest primary stability. But, to perform in rough conditions you need what’s called secondary stability, the ability to operate smoothly at an angle to the water surface, as when heeled over or encountering a wave broadside. Secondary stability is achieved by a somewhat V shaped or rounded bottom, with particular emphasis on rounding the chine &#8211; the transition between bottom and sides. Unfortunately, back on calm water, this same rough water capability makes for a boat that feels wobbly.</p>
<p>Efficiency also trades off against stability. The more perfectly round a hull, the easier it glides through the water, by virtue of having the least area in contact with it. Unfortunately, rounder also makes a boat less inclined to remain upright. To understand why, picture a maximally efficient kayak built round as a log. Then consider how this kayak’s dynamics resemble those of a log in a rolling contest.   </p>
<p>Clearly the performance I sought in a kayak demanded some skill from its occupant – a not unfamiliar lesson. But think what skill and good design could accomplish together.<br />
For instance, the correct way to sit in a kayak is with your knees held firmly against the hull, possible only in narrower boats with smaller cockpits. Grasping your kayak thus enables you to maneuver it by pivoting your hips, a skill important to becoming master of your vessel. Using this method, skilled operators even deliberately heel their boat for quick turns in a maneuver called edging &#8211; possible only in boats with good secondary stability.   </p>
<p>Up to this point, my kayak buying research could be summarized as follows. I wanted to paddle every manner of fresh water including mild rapids, and also estuaries, meaning occasional surf, which by the way requires a length of about 13 feet. I wanted a classic form: narrow hull, small cockpit, and capable of handling rough water. Such a kayak would represent a blend of recreational and touring styles. </p>
<p>But taking the next step, matching these attributes to actual boats, proved daunting. Visiting showrooms, turning boats over, studying and comparing their shapes, I found variations I hadn’t accounted for. I could only speculate how this or that organic curve or concavity of bow affected performance. It would require a naval engineer, with topographical maps of each hull, to exhaustively analyze their capabilities &#8211; and that wasn’t going to happen. Besides, as experts had warned me, analysis gets you only so far. The real proof lay in the paddling.  </p>
<p>So I fell back on a couple of flesh and blood local independent kayak retailers for guidance. For if I was qualified for anything by now, it was assessing kayak dealers. These guys had won me over by their exhaustive knowledge and honesty, speaking to the true merits and weaknesses of various boats – not reciting what they thought I wanted to hear. They’d invested considerable time and patience in educating me &#8211; even to the point in one case of talking me out of buying a boat that didn’t quite fit my needs.   </p>
<p>Then one day I came by to rent a boat under consideration and was asking technical questions as usual when it hit me. My goal was a good boat, not a PhD in the entire kayak industry. If I wanted to make a choice anytime soon, I was going to have to put my confidence in somebody else’s expertise. Come to think of it, that’s exactly what I was already doing that very moment, so why not admit it to myself and close the deal?  Sure, my impression of the boats he recommended were colored by his enthusiasm for them, my fondness for him, and the great stories he told – but cool headed reason maintained that stalling would profit me nothing.  Here was my last, best, credible, accessible resource.  </p>
<p>So after duly paddling everything he pointed at, I bought my Kestrel 12 HV by Current Design, in which name the 12 as usual stands for length in feet. The HV happens to designate a high volume version of this boat, recommended for paddlers over 170 pounds. Shortly afterward my wife Susan followed with a Manitou 13 by Necky, a wonderfully fast and straight running boat I would have bought myself except that whitewater requires quicker turns.</p>
<p>As for the rest of you, looking ahead, your best opportunities for kayak research are the demo days coming up in the spring, generally accompanied by sales of last year’s leftovers. Or if you can stand waiting, come labor day, retailers and rental shops sell off their used boats. Bottom line though, shop for the hull, not the price.  </p>
<p>David Elliott</p>
<br />Filed under: <a href='http://1stprinciplesdesign.wordpress.com/category/outdoor/'>Outdoor</a> Tagged: <a href='http://1stprinciplesdesign.wordpress.com/tag/amc/'>AMC</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/design/'>Design</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/kayak/'>kayak</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/paddle/'>paddle</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/review/'>review</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/1stprinciplesdesign.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/1stprinciplesdesign.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/1stprinciplesdesign.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/1stprinciplesdesign.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/1stprinciplesdesign.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/1stprinciplesdesign.wordpress.com/72/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/1stprinciplesdesign.wordpress.com/72/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/1stprinciplesdesign.wordpress.com/72/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=72&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Stalking the Ultimate Kayak</title>
		<link>http://1stprinciplesdesign.wordpress.com/2010/12/07/stalking-the-ultimate-kayak/</link>
		<comments>http://1stprinciplesdesign.wordpress.com/2010/12/07/stalking-the-ultimate-kayak/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 01:30:52 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[kayak]]></category>
		<category><![CDATA[kayak design]]></category>
		<category><![CDATA[review]]></category>

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		<description><![CDATA[Here is some  information in addition to what can be found in my article in the Worcester Chapter of the Appalachian Mountain Club newsletter Wachusett Views. My favorite kayak vendors: www.NewEnglandBackpackers.com in Worcester MA. Talk to Wayne, with the white beard, one of the friendly owners. Then again, with rental rates this reasonable ($30), taking your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=73&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Here is some  information in addition to what can be found in my article in the Worcester Chapter of the Appalachian Mountain Club newsletter <em>Wachusett Views</em>.<br />
<strong>My favorite kayak vendors:</strong><br />
<a href="http://www.newenglandbackpackers.com/">www.NewEnglandBackpackers.com</a> in Worcester MA. Talk to Wayne, with the white beard, one of the friendly owners. Then again, with rental rates this reasonable ($30), taking your time in a purchase doesn&#8217;t hurt so much. <br />
<a href="http://www.greatcanadian.com/">www.GreatCanadian.com</a> in Sutton MA &#8211; but please don&#8217;t consult their website for kayaks. It is so grossly out of date they carry none of the models listed.  No, they are not online savy, but they know paddling and kayaks.<br />
<a href="http://www.BobsKayaks.net">BobsKayaks.net</a> in Bondsville, MA discount seller of Clearwater Design, the off brand I mention in my article, which I paddled in my first time on the Deerfield.</p>
<p>Again, as I mention in my article, retailers put leftover models on sale come spring, so you might be interested in knowing that as EMS will no longer be handling Necky (there&#8217;s a story there), savings are likely on any Necky products remaining in their sales or rental inventory.  Of course upon your inquiring, somebody will probably try to sell you a $1,200 Tsunami.</p>
<p><a href="http://www.youtube.com/watch?v=npfwYuMDm9k">www.youtube.com/watch?v=npfwYuMDm9k</a> - great kayak paddling instructional video demonstrated by Olympic  kayak racer. There are many excellent how to kayak videos on YouTube.<br />
<a href="http://www.canoekayak.com/features/techniques-tips/lowbracetechnique/index.html">http://www.canoekayak.com/features/techniques-tips/lowbracetechnique/index.html</a> - magazine, article on bracing.<br />
<a href="http://www.canoekayak.com/features/newbie-corner/kayakintro/index1.html">http://www.canoekayak.com/features/newbie-corner/kayakintro/index1.html</a> - magazine, article on kayak design, search topic desired<br />
<a href="http://www.paddlinginstructor.com/">www.paddlinginstructor.com</a> - an unbiased blog<br />
<a href="http://www.rapidmag.com/">www.rapidmag.com</a> - newly online, for crazy whitewater people, have no idea if it&#8217;s any good</p>
<p><a href="http://www.bellcanoe.com">www.bellcanoe.com</a> - best dry bag I&#8217;ve seen, not cheap, but bought two for Christmas.<br />
<a href="http://www.goose.com/">www.goose.com</a> - kayak rental in Orleans, MA on Cape Cod that sells off Necky Manitou and Wilderness Systems Tsunami 14s around labor day. Beautiful estuary area to paddle also if you want to rent.</p>
<p><a href="http://www.cdkayak.com/resources/kayak_design_basics.php">http://www.cdkayak.com/resources/kayak_design_basics.php</a> - Current Design, kayak manufacturer, has a good, illustrated intro to kayaks in their catalog. They have a version online too but it is less complete, lacks pictures, and his hard to find, which is why I link you to part of it directly here.<br />
<a href="http://www.neckykayaks.com">www.neckykayaks.com</a> &#8211; Necky, kayak manufacturer.<br />
FYI, <em>Johnson Outdoors Watercraft </em>makes Necky, Old Town, and Ocean brands.</p>
<br />Filed under: <a href='http://1stprinciplesdesign.wordpress.com/category/outdoor/'>Outdoor</a> Tagged: <a href='http://1stprinciplesdesign.wordpress.com/tag/kayak/'>kayak</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/kayak-design/'>kayak design</a>, <a href='http://1stprinciplesdesign.wordpress.com/tag/review/'>review</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/1stprinciplesdesign.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/1stprinciplesdesign.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/1stprinciplesdesign.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/1stprinciplesdesign.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/1stprinciplesdesign.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/1stprinciplesdesign.wordpress.com/73/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/1stprinciplesdesign.wordpress.com/73/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/1stprinciplesdesign.wordpress.com/73/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=73&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>How To Social Media, A Great Download</title>
		<link>http://1stprinciplesdesign.wordpress.com/2009/08/12/social-media-how-to-download/</link>
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		<pubDate>Wed, 12 Aug 2009 15:55:21 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Web Howto]]></category>
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		<category><![CDATA[Social Media Howto]]></category>

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		<description><![CDATA[To update the discussion of Inbound Marketing University previously cited, note their archived webinars are now available as an mp4 video download – plus pdf of their slides. The webinars had been offered as a stream earlier, and though personally I ran into technical problems, hats off to them for offering the download as an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=68&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.inboundmarketing.com/university/imu-kit-download"><img class="size-full wp-image-67" title="Festival" src="http://1stprinciplesdesign.files.wordpress.com/2009/08/crowd1.png?w=450" alt="Social Media How To"   /></a><br />
To update the discussion of Inbound Marketing University previously cited, note their archived webinars are now available as an mp4 video download – plus pdf of their slides. The webinars had been offered as a stream earlier, and though personally I ran into technical problems, hats off to them for offering the download as an alternative.<br />
www.inboundmarketing.com/university/imu-kit-download</p>
<p>In other news, their “2nd semester” has begun, with additional content provided live<br />
PR for Inbound Marketing<br />
Professor: Todd Defren, SHIFT Communications</p>
<p>Twitter for Business<br />
Professor: Laura Fitton, Pistachio Consulting, Twitter For Dummies<br />
Date: Wednesday, August 12, 2009<br />
Time: 1:00pm EDT</p>
<p>www.inboundmarketing.com/university<br />
<a href="http://www.inboundmarketing.com/university/imu-kit-download"></a></p>
<br />Posted in Web Howto Tagged: how to, introduction, social media, Social Media Howto <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/1stprinciplesdesign.wordpress.com/68/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/1stprinciplesdesign.wordpress.com/68/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/1stprinciplesdesign.wordpress.com/68/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/1stprinciplesdesign.wordpress.com/68/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/1stprinciplesdesign.wordpress.com/68/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/1stprinciplesdesign.wordpress.com/68/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/1stprinciplesdesign.wordpress.com/68/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/1stprinciplesdesign.wordpress.com/68/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=68&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Respecting Laws of Nature</title>
		<link>http://1stprinciplesdesign.wordpress.com/2009/07/26/respecting-laws-of-nature-sticky-post/</link>
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		<pubDate>Mon, 27 Jul 2009 01:11:39 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Technical]]></category>
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		<description><![CDATA[My intention here is to share research, provide a guide to resources identified in the area of Mechanical Design, particularly the 3D CAD tool SolidWorks including material for Instructors.  Also included are professional learning and networking opportunities in the Massachusetts area, Social Media, and whatever else comes along.  Anybody interested in free range veal? Speaking of Social Media, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=54&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My intention here is to share research, provide a guide to resources identified in the area of <strong>Mechanical Design</strong>, particularly the 3D CAD tool <strong>SolidWorks</strong> including material for <strong>Instructors</strong>.  Also included are professional learning and <strong>networking</strong> opportunities in the Massachusetts area, <strong>Social Media</strong>, and whatever else comes along.  Anybody interested in free range veal?</p>
<p>Speaking of Social Media, check out these excellent webinars.<br />
<a href="http://www.inboundmarketing.com/university/imu-kit">http://www.inboundmarketing.com/university/imu-kit</a></p>
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		<title>Putting Your Digital Foot Forward (Originally Posted WPIVF LinkedIn Group)</title>
		<link>http://1stprinciplesdesign.wordpress.com/2009/07/24/putting-your-digital-foot-forward-originally-posted-wpivf-linkedin-group/</link>
		<comments>http://1stprinciplesdesign.wordpress.com/2009/07/24/putting-your-digital-foot-forward-originally-posted-wpivf-linkedin-group/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 13:33:27 +0000</pubDate>
		<dc:creator>1stprinciplesdesign</dc:creator>
				<category><![CDATA[Web Howto]]></category>
		<category><![CDATA[digital tools]]></category>
		<category><![CDATA[howto]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[WPI Venture forum]]></category>
		<category><![CDATA[wpivf]]></category>

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		<description><![CDATA[I’ve heard lots of talk about websites lately, so I thought I’d share my experiences in pursuing one, and welcome any expert input. The need for a entrepreneur to have a Web presence keeps coming up in discussions at WPI events, so I’ll share what I’m learning as I update my own website. And of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=1stprinciplesdesign.wordpress.com&amp;blog=8005822&amp;post=38&amp;subd=1stprinciplesdesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:left;">I’ve heard lots of talk about websites lately, so I thought I’d share my experiences in pursuing one, and welcome any expert input.</p>
<p>The need for a entrepreneur to have a Web presence keeps coming up in discussions at WPI events, so I’ll share what I’m learning as I update my own website. And of course a website needs traffic, so I’ll also start a separate discussion on “social bookmarking” (basically public favorites), and discuss “blogging” (e-publishing as a way to add value to your website) as well. Any other suggestions? Because this Linkedin discussion format seems designed for brief text, I’ll generally include summaries and links to other resources and my blog – also just being setup.  (What you have here).</p>
<p>How is a budding entrepreneur to get his or her bearings? I start with a simple goal like finding a vendor to host a website under my own domain, and next thing I know I’m sucked into the technological vortex. Researching the topic online I feel like a Cro-Magnon in Las Vegas. Everybody’s on the make, and they’re talking over my head!</p>
<p>Still, anybody can build a modest website with the right tools. Of course from there it only gets more complicated. What’s it take to create a retail site? At what point should I hire a consultant? Pending resolution to those questions, let us proceed as best we can.</p>
<p>Knowledgeable people at WPI events have told me your website needs its own domain name, www.yourdomainhere.com. It improves your rank in search engines, makes you look more professional. Besides, it’s available cheap, so why not? All you need is a web hosting company.</p>
<p>Web Hosting Vendors</p>
<p>I’ve spent three days Googling “Best Web Hosting” and such keywords, reading top 10 reviews, pro’s and con’s, and looking up terminology. Some tentative conclusions follow. First, there are plenty of good candidates offering very respectable, upgradeable web hosting in the neighborhood of $5-10 a month. That includes unlimited disk space and should even cover a modest ecommerce capability.</p>
<p>But how do I pick a vendor, weigh this vast set of specifications, when I’m just learning what needs doing? For example, from a review of web hosting company IXWebHosting:<br />
Uses “HSpere”, one of the best web hosting “Control Panels” which comes with “SiteBuilder.”<br />
There’s three basic topics to research. Luckily, web hosts provide extensive tutorials on their various software modules, which seem the best way for grasping what the customer experience will be like. Still, I won’t really know how well I’ve chosen until I’m well into the implementation. Doesn’t somebody out there have a starter kit?</p>
<p>To improve the odds, I have decided to limit myself to paid vendors recommended by reviewers. I find they spell out the features they offer and charge about the same. That saves me from playing detective so much and even at a 2X cost range, the money is overshadowed by considerations of functionality and implementation.</p>
<p>I have arrived at these hard requirements:<br />
Support of WYSIWYG app running on my PC<br />
Email that my PC’s MS Outlook can pickup<br />
Ability to post images, perhaps video<br />
Blog<br />
Ability to post MS Powerpoint, Word, and PDF documents<br />
Perhaps Ecommerce</p>
<p>It would be best if the site provided tools that stretched my current, clumsy web creation capabilities. I don’t need a wiz bang look for the website. Simple and readable is good, but I don’t want to be stuck choosing among canned, clip art solutions. I need to have some control over graphics and flow.</p>
<p>The largest web hosting vendor is Go Daddy, though numberless high quality and non-Hugh Heffner-esque alternatives are available. A few I’m considering are JustHost, Globat, WebHostingPad, IXWebhosting.</p>
<p>For more, check out</p>
<p>http://www.webhostinggeeks.com</p>
<p>or perform a search on <a href="http://www.delicious.com">www.delicious.com</a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<h2>Excerpted WPIVF Comments</h2>
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<p>Here is a summary of feedback generously received by collegues at the WPI Venture Forum:</p>
<p>From Barbara Finer, <a href="http://www.acceligentgroup.com/">www.acceligentgroup.com</a>:<br />
You just learned some of the things that Marketers need to know and why our job is more than pretty advertising. For a simple 1-5 page, no e-commerce, no blog, no downloads, no content management.. site (i.e. a brochure) it can be fairly straight forward. For a website that is a key part of you conducting business, you are right, there is more complexity.<br />
Use a firm that specializes in these things and pay them! It is worth it. There are several local firms from Fresh Tilled Soil to our own Member,Telesian. Let them recommend the hosting company. All you need to do is get and pay for your own url (do this; don’t let them or the hosting company as I’ve heard of big rights issues). I use the original firm, register.com<br />
If being ‘found’ matters to you, you need someone who also knows about SEM (Search Engine Margeting).<br />
Regardless, I’d phase it in as you are planning to do a lot.</p>
<p>From Jerrold Sharpiro:<br />
You and Barb are correct that creating, maintaining and using a website to generate business requires a whole new vocabulary and skill set. Since January 2008 I have belonged to an SEO Meetup Group that usually meets at 6:30 PM on the first Monday of the month at the Robbins Library Community Room in Arlington Center. For the summer their meetings are June 15 and July 13. You may want to attend a few meetings to get up to speed. SEO, or search engine opitimization, is a series of techniques to bring your website to the attention of someone searching for information, for example on product design.</p>
<p>Some of the places that offer cheap web hosting will put their ads on your web pages, or as footers to e-mail you send through them, so be careful. In addition to the software side of the web hosting company, you need to consider the reliability of their hardware and of the power grid that supports it, controlling physical access to the computer that acts as your web server, and many other considerations. I’d recommend that you pay a professional to help you make all these choices.</p>
<p>From Barbara Finer, <a href="http://www.acceligentgroup.com/">www.acceligentgroup.com</a>:<br />
You can’t do SEO before you know why you’d want to use SEO and if you are unique enough to be found in an organic search or willing to pay for paid search. And SEO can’t happen without a website that is design to fit your business model and target customers’ needs.</p>
<p>From J Singh, <span style="font-size:small;font-family:Times New Roman;"><span style="font-size:12pt;"><a title="http://www.earlystageit.com/" href="http://www.earlystageit.com/" target="_blank">www.EarlyStageIT.com</a></span></span>:<br />
David, how far you go without seeking help is obviously a function of where you put yourself on the DIY—pay-for-stuff continuum.</p>
<p>Have you thought about whether your web site has to achieve all of your objectives or whether you may be willing to integrate multiple solutions? What I mean is, WordPress for blogging, a something like Huddle.net or DropBox or Box.net for document storage and perhaps a web site to tie it all together?</p>
<p>From Barbara Finer, <a href="http://www.acceligentgroup.com/">www.acceligentgroup.com</a>:<br />
This is really an outsourcing question: at what point does it makes sense to outsource something that is not in your own area of expertise. Several dimensions of this, I think:<br />
– is it something you’ll need to work on often in the future (if yes, you may want to invest in learning)<br />
– is it somehat complex and really important that you get it right (if yes, you may want to outsource)<br />
– are you rolling in dough (if yes: you may be able to afford to take time away from your key business; you may also be able to afford to have someone else do it right)<br />
– Do you know what you want to accomplish and why (if no, don’t hire anyone else until you do or you’ll drive both of you crazy)</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<h2 id="post-13"><a title="Permanent Link to Ignorance Has its Privileges, but Opportunity Costs" rel="bookmark" href="http://1stprinciplesdesign.wordpress.com/2009/06/21/ignorance-has-its-privileges-but-opportunity-costs/">Ignorance Has its Privileges, but Opportunity Costs</a></h2>
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<p>Thanks for all the great contributions. They will take time to follow up, but here’s a start.</p>
<p>Granted, hiring a professional is wise, though as any 3 year old will tell you, there’s nothing like doing it yourself. I have just enough experience to appreciate the time required and to know disappointment at my own results. My ability extends to putting information in tables, sans artistry. So thanks for the names and links. Anybody care to toss out a dollar figure for professional services?</p>
<p>Internet, What Works<br />
I still can’t resist sticking my toe in the water given the low cost of entry and the range of tools for even the least skilled. Besides, to stretch a pet phrase of my high school trig teacher, “Software is cumulative.” Anything learned will inform what’s done further down the line.</p>
<p>As I understand the biggest risk of DIY your own digital persona is opportunity cost, the risk of overlooking something useful. On the other hand, a little DIY makes for a better informed digital consumer. For, as Wendell Phillips almost said, “Eternal vigilance is the price of technological relevance.” So put in a little sweat, attend groups like the Venture Forum, but know when to outsource.</p>
<p>My own explorations are driven as much by awe at the ever growing net as by any hard business considerations. If I lived during the advent of electric utilities I’d have installed my own light sockets and copper wire. Electricity freed us from the solar cycle. The net seems to have suspended every law of nature: time, distance, wealth, and boundary, offering innumerable appliances to curious teenager and old-ager alike. There’s fizz in the internet yet.</p>
<p>I’ll confess though, I’m also pursuing a pet peeve. Why is it so hard to find out what purpose a software tool or product is good for or not? Why so hard to learn the mechanics of its operation? Instead of clear and succinct descriptions, maybe a couple of flow charts, we get sales propaganda, technical minutia, and industry jargon.</p>
<p>I have long had the habit of creating my own manual when pursuing an enterprise, and that’s pretty much what I’m doing here. Once it got so out of hand I ended up teaching a course. Maybe I’ll end up writing a book, quaint as paper sounds in this context, unless I can find one. Guess I better start searching.</p>
<p>In the meantime, let me share another link I’ve found on web how to:<br />
www.recommendedwebtools.com, which points to various tutorial resources including examples at http://www.csszengarden.com .</p>
<p>Domain Names<br />
Regarding legal pitfalls, specifically domain name ownership, whreviews.com recommend closely reading the “service level agreement” of any web host before signing up – and avoid those that make doing so difficult. Paste it to your word processor to control text size, search for terms, and save it for future reference.</p>
<p>As for Go Daddy, under the website support tab click on “legal” bottom right. This brings you to 13 single spaced pages of often impenetrable legalese, followed by 3 more of LINKS, including 12 containing the word domain.<br />
I quickly gave up, but I did find the following text:</p>
<p>“Go Daddy expressly reserves the right to deny, cancel[, freeze] or transfer any domain name registration… in compliance with any dispute resolution process” – including if you owe them money.</p>
<p>Clearly, the safest strategy is to follow Barbara’s advice and register your domain directly – which I have now done. I paid more, but there’s no question of ownership. Allow me to introduce www.1stPrinciplesDesign.com. Register.com charged $80 for 3 years, including $20 to keep my contact information “private” i.e. dummied out in a “whois” query so I’m not deluged with spam and phone calls. I saved $20 with a discount code found by Googling “Register” and “discount” – something you should try before making any online purchase.</p>
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<p> I started this exploration of online tools prompted in part by a series of articles in the Worcester Telegram DBA on social networking. I follow up on that a bit here.</p>
<p>One excellent resource the Telegram articles point to is www.facebook.com/dellsocialmedia described as a guide to “Social Media for Small Businesses.” This series of short articles is intended for industry professionals new to the online social phenomena. While I grant you every computer and business magazine on the rack probably has a article on the topic, I found that Dell does a good job of addressing some of the big picture questions: “What’s it do? And what’s it good for?”</p>
<p>Of particular interest is the first article in this series, “Learn to Listen,” which provides the overview. It says much of what a business needs to know can be gleaned from the conversation going on online – and listening is cheap. The article then moves on to what online tools you’ll be interested in.</p>
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<h3>More Excerpted WPIVF Comments</h3>
<p>From J Singh, <span style="font-size:small;font-family:Times New Roman;"><span style="font-size:12pt;"><a title="http://www.earlystageit.com/" href="http://www.earlystageit.com/" target="_blank">www.EarlyStageIT.com</a></span></span>:<br />
Thus begins a great adventure. Reminds me of the first time I went to a lumberyard. Enjoy the ride, David. I agree, the learning is totally worth it.</p>
<p>From Jerrold Sharpiro:<br />
The old styles of marketing, like trade shows and unsolicited e-mails, are now called &#8220;Outbound Marketing.&#8221; The new marketing offers value to a potential customer, and gets them started searching for you and going to your web site in a process called &#8220;Inbound Marketing.&#8221; I just started learning about this a week ago at a series of twice-daily webinars, each by an expert in the field, offered through the Inbound Marketing University, or IMU. The ten webinars and today&#8217;s review session should be available at <a href="http://1stprinciplesdesign.wordpress.com/redirect?url=http%3A%2F%2Fwww%2Einboundmarketing%2Ecom%2Funiversity&amp;urlhash=ONkT&amp;_t=tracking_disc" target="_blank">http://www.inboundmarketing.com/university</a> <span>; you may have to sign up for them. You can also study them, then take an exam by June 30 to be certified in this topic.</span></p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</strong><br />
Jerry,<br />
What a great resource, likely to be a valuable introduction to the technology whatever your level in an organization. For those who haven’t tried it, it’s a sophisticated free mini course on social media. (Though only viewable during certain &#8220;class periods&#8221; determined by the provider). You can watch the webcast live, view it from the archive, participate in the related forum and even connect with other viewers/students. I watched the first presentation, on blogging, which gave a state of the industry tour including benchmark page designs and practices. For me it raised as many questions as it answered, so I look forward to trying things out, then viewing it again. Here’s the webinar list. I believe they each run an hour, including questions.</p>
<p>How to Blog Effectively for Business<br />
Professors: Ann Handley &amp; Mack Collier, MarketingProfs</p>
<p>SEO Crash Course to Get Found<br />
Professor: Lee Odden, TopRank Online Marketing</p>
<p>Social Media and Building Community<br />
Professor: Chris Brogan, New Marketing Labs</p>
<p>Successful Business Uses for Facebook and LinkedIn<br />
Professor: Elyse Tager, Silicon Valley American Marketing Association</p>
<p>Viral Marketing and World Wide Raves<br />
Professor: David Meerman Scott, author of New Rules of Marketing &amp; PR and World Wide Rave</p>
<p>Advanced SEO Tactics: On Beyond Keyword Research<br />
Professor: Rand Fishkin, SEOmoz</p>
<p>Calls to Action and Landing Page Best Practices<br />
Professor: Jeanne Hopkins, MECLABS, Marketing Experiments</p>
<p>Inbound Lead Nurturing<br />
Professor: Brian Carroll, MECLABS, InTouch</p>
<p>Successful Email Marketing<br />
Professor: Eric Groves, Constant Contact</p>
<p>Analyzing Inbound Marketing<br />
Professor: Marshall Sponder, Monster.com, Web Analytics Association for Social Media</p></div>
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